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 4.8 | 6,400+ Reviews

GOVENCI EASYCURL

Curls anyone can do

✔ Tells you when to stop
✔ It won't eat your hair
✔ Your fingers stay away from the heat
✔ Four heats, for all hair textures
✔ 60 second heat up time
Regular price $89.99
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Full specs

1-inch ceramic barrel. Four temperature settings (300/340/375/410°F). Dual-direction rotation, one-button control. 60-second heat-up. 10-minute auto-shut off. Cool-touch shield. 100–240V dual voltage. 2m / 78" swivel cord.

What's in the box

The Easy Curler, travel pouch, setting-tip card, dual-voltage plug. Bundles add heat-protectant spray, or two of each for the two-pack.

30-Day Money Back Guarantee

We’re so confident your cat will be happier and more energetic, all of our products are backed by a 30 day money back guarantee.

If you’re not 100% satisfied with our product, simply contact our team and we’ll refund your entire order.

Or if something isn't right, contact us and we'll deal with it for no additional charge.

Rotating Curling Iron

Rotating Curling Iron

Regular price $89.99
Regular price $89.99
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What Cat Owners Need to Know

Your cat’s daily taurine intake depends on the food you choose — and how much they actually consume.

When taurine intake falls short, the consequences can be serious—making it one nutrient you do not want to leave to chance.

What Research Shows About Taurine Deficiency

In a published study of 156 cats, low taurine showed up in 68% of cats with DCM — versus just 9% of healthy cats.

Why TrueFeline Is Different

Not all taurine powders are created the same. Some are padded with fillers, flavorings, or extra ingredients that dilute what you’re actually giving your cat. TrueFeline keeps it clean, simple, and concentrated.

  • 100% Pure Taurine — every scoop is taurine, not a diluted blend
  • No Fillers or Unnecessary Additives — nothing added just to bulk up the formula
  • Third-Party Tested — independently tested for purity and quality
  • Made With Picky Cats in Mind — fine, tasteless, odorless powder
  • Simple Feline-Specific Serving Guidance — clear directions made for daily use

When it comes to something your cat depends on, give them the real thing.

  • ★★★★★

    "My cat notices the smallest change in her food, so I fully expected this to be another wasted purchase. I mixed it into her wet food and she ate normally—no pills, no fight, and no ruined bowl."

    Tori R.

  • ★★★★★

    "My cat coffee beans is very sensitive. She throws up a lot. She chokes and coughs a lot. I started this stuff on memorial day, and her issues are 90% gone. Hardly ever coughs up anymore. I'm amazed and very happy."

    Margaret L.

  • ★★★★★

    “Before this, I kept wondering whether her diet might be missing taurine. Now I know I’m deliberately including it instead of just hoping it’s there, and that peace of mind is exactly what I wanted.”

    Lindsay K.

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Results

92%

Noticed their cat had more energy and playfulness within the first 30 days.

89%

Reported visible improvements in coat shine and eye brightness after consistent use.

96%

Said they feel peace of mind knowing their cat is getting complete nutrition every day.

*Based on a feedback from 6000+ customers who used TrueFeline Taurine for at least 60 days.

One Less Thing To Worry About

You already do everything you can to keep your cat healthy, happy, and living their best life. With TrueFeline, taurine doesn’t have to be another thing you second-guess.

Feel the peace of mind that comes from knowing you didn’t overlook something important.

Get TrueFeline Taurine Support

Frequently Asked Questions

Does taurine supplementation actually work for cats?

Yes. Taurine is an essential amino acid that cats cannot produce on their own and must obtain through diet. Studies show that taurine supplementation supports cardiovascular function, retinal health, reproduction, and immune response in cats. Many cat owners notice improvements in energy levels, coat quality, and overall vitality within 2-4 weeks of consistent daily use. However, taurine is a nutritional supplement, not a medication. It works by addressing deficiency, not treating disease.

My cat has kidney disease (CKD). Can taurine help?

Cats with CKD are actually at higher risk of taurine-related decline, especially heart complications like HCM, which commonly co-occurs with kidney disease. Taurine is essential for heart muscle function, and since CKD cats are often on restricted diets, supplementing ensures they're not missing this critical amino acid. While taurine isn't a CKD treatment, it's considered an important part of supporting overall health in cats managing kidney disease.

My cat vomits frequently. Could taurine help?

Taurine plays a role in bile acid production, which helps your cat properly digest fats and reduces GI irritation, one of the common drivers of chronic vomiting in cats. Many cat owners notice improved digestion and less bile vomiting after consistent supplementation. If your cat vomits regularly, it's also worth pairing taurine with our Probiotics to support the gut lining directly.

How is this different from the taurine in cat food?

Commercial cat food processing destroys up to 50% of naturally occurring taurine through high-heat manufacturing. Even premium brands can't guarantee adequate bioavailable taurine after processing, storage, and exposure to air. TrueFeline™ Taurine bypasses this problem entirely—our pharmaceutical-grade powder hasn't been heat-damaged or degraded, so your cat receives the full potency with every scoop. Think of it like fresh vegetables versus canned: both contain nutrients, but one delivers significantly more nutrition per serving.

How often should I give TrueFeline™ Taurine?

Just one scoop of TrueFeline™ Taurine mixed into your cat's daily meal provides the essential amino acid support they need. Cats cannot produce taurine on their own, so consistent daily supplementation is key. The unflavored powder mixes into anything—wet food, moistened kibble, bone broth, tuna water, or homemade meals—without changing taste or texture. Most cat owners notice improvements in energy levels, coat quality, and overall vitality within 2-4 weeks. For best results, blend the appropriate dose (based on your cat's weight) thoroughly into your cat's food once daily, and even picky eaters will accept it without hesitation.

TrueFeline™ Taurine safe for cats?

TrueFeline worked with veterinary nutritionists and feline health experts to ensure that our Taurine supplement is suitable for cats of all sizes and breeds, 12 weeks and older.

What if my cat won't eat it?

TrueFeline™ Taurine is an unflavored, odorless powder that disappears when thoroughly mixed into any type of food. For extra-picky eaters, start with a tiny amount (⅛ scoop) for 2-3 days, then gradually increase to the full dose. Many customers also find success mixing the powder with a teaspoon of tuna juice or bone broth first, then adding to food. Over 95% of "picky eater" concerns are resolved using these simple techniques.

Can I give too much taurine? Is it safe every day?

No, you cannot overdose on taurine. Unlike fat-soluble vitamins (A, D, E, K) that accumulate in the body, taurine is water-soluble, meaning any excess your cat doesn't need is simply excreted in urine. This makes daily supplementation completely safe for long-term use.

My cat is on a high-quality or raw diet. Does she still need this?

Yes, even premium and raw diets benefit from taurine supplementation. Here's why: fresh meat naturally contains taurine, but the moment it's processed, frozen, or exposed to air, taurine begins degrading. Raw feeders often assume their cats get enough, but muscle meat alone (especially chicken and turkey) is relatively low in taurine compared to organ meats like heart and liver. Unless you're feeding fresh, whole prey animals daily, supplementation ensures your cat receives consistent therapeutic levels. Many raw-feeding cat parents use TrueFeline as "nutritional insurance" to guarantee their cats never experience deficiency, especially important for indoor cats with lower activity levels.

What if my cat already seems healthy? Do I really need to add this?

Prevention is always easier than treatment. Taurine deficiency develops slowly and silently.. by the time symptoms appear (lethargy, vision problems, heart issues), damage has already occurred. Indoor cats, senior cats, and cats on dry-food-heavy diets are especially at risk, even if they "seem fine." Think of taurine like a seatbelt: you don't wait until after the crash. It's nutritional insurance that costs pennies per day but protects against thousands in emergency vet bills.